We understand that people are more likely to be positive about a brand or organisation if they can get genuinely excited about them. And that’s why we always look for the most innovative and creative ways to engage consumers in conversation. Both on AND offline.
Of course, what we do depends very much on who we’re working with and the audience they want to engage, but all of our ideas are guided by insights gained from real consumer conversations and understanding. Whether we join or leverage existing conversations, or start new ones, depends very much on what we hear.
As you might expect, all of our initiatives are tailor-made to foster long-term engagement, and consist of elements such as:
- Brand Advocacy and Ambassador Programmes
- Social Influencer Identification and Engagement
- Community Building and Management
- Social Commerce
- Product Seeding
But no matter who we work with, everything we do has the same goal – to drive positive word of mouth. Oh, and to grow revenues.
As well as sounding the part, SocialLite is also a pretty useful conversation monitoring service – helping companies and organisations listen to and understand conversations taking place about their brands, their competitors and their categories.
We offer one-off online conversation audits, ongoing online conversation monitoring and reputation management, either as part of a wider programme or as stand-alone activity.