When we were recently asked to help support Stolichnaya Vodka’s Stoli Originals campaign, we jumped at the chance. After all, we’re not the types to turn down a free drink!
Stoli is currently scouring the UK to find four unique people with an original story to tell. The winners will star in a short-film – 24:4 – directed by BAFTA award-winning film maker, Martin Smith, and the film will follow a day in each of their lives. In addition to starring in the film, the successful entrants will be flown out to LA for the party of a lifetime at an exclusive event.
SoSocial is working alongside Stoli’s existing agencies, Multiply UK and Focus PR, to implement a comprehensive social strategy to grow Stoli UK’s Facebook community, increase engagement and drive quality submissions. Activity to date has included influence outreach and engagement, extensive on and offline seeding, as well as a Facebook ad campaign.
To find out more about Stoli Originals, take a look at this video from director, Martin Smith – http://bit.ly/tbwXAC.
Now we’ll drink to that – Cheers!