Yes that’s right. Having just finished a campaign for Volvo Snowbombing, SoSocial has been appointed as the word of mouth agency for a very different kind of festival – LolliBop, ‘The Big Bash for Little People’ – aimed at children under-10 and their families.

In fact LolliBop looks set to be the biggest ever festival for kids, held over three days in London’s Regent’s Park and featuring some of the most exciting entertainment around.

SoSocial is working with some of the UK’s most influential mummy bloggers to help support the event, and is also looking after LolliBop’s social media outreach.

Confirmed entertainment for the event includes the likes of Zingzillas, Charlie and Lola, Horrible Histories, Itsy Bitsy Strictly, Minimission Disco, the Roald Dahl Museum and BAFTA Award Winning duo, Dick & Dom.

Which leaves only one thing for it.

BOGIES!

Sorry.