Well MADE has ploughed through hundreds of experiential case studies from the last 12 months to chose 10 of the best from around the world, which they feel represent the most innovative and effective brand experiences.
The campaigns range from big budget activities such as Tropicana’s Brighter Mornings experience, to low budget initiatives such as Germanwings brilliant Plane-Mob.
Here’s the full list. Do you agree with MADE’s selection?
1. Cabbieoke, Telstra, Australia
2. Plane-mob, Germanwings, Germany
3. Teletransporter, Andes Beer, Argentina
4. Arrivals hall serenade, T-Mobile, UK
5. Mini Getaway, Mini, Sweden
6. Brighter mornings, Tropicana, Canada
7. Hands-on with Office 2010, Microsoft, UK
8. Support your Marathoner, Asics, USA
9. Facepark, Diesel, Germany
10. Cool Hotlines, Grolsch, Netherlands
To find out more about MADE, check out www.madeinsoho.com.